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Rocket eBook

We collaborated with the NuvoMedia executive team to position the market’s first ebook in the late 90s. To bring the idea of mobile reading to life, we created the tag “Where will you take it?” along with a series of custom illustrations showing readers in unconventional situations. We’re pleased that Kindle still uses a version of our cornerstone visual for its phone icon and packaging.

We ultimately developed product branding from the ground up including packaging, taglines and messaging, inbox promotion, product brochure, data sheets, web content, Quick Start Guide and CD-ROM holder, stationery, t-shirts, kiosks, style guide, and more.