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Palm (now HP)

We worked with marcom leadership at Palm, the early leader in handheld computing, to position and launch some of its most successful devices in the marketplace, including the Palm III, Palm V, and the market’s first wireless handheld, the Palm VII. We contributed messaging and materials for consumer and channel sales, banners, training guides, POP displays, and exhibit booth design.

Palm also needed collateral for its enterprise market. The brochure told the story of the strategy and strength of the Palm platform. Design spoke to the product’s simplicity and solutions for virtually any industry. Stand-alone vertical market success stories nested in a custom pocket at the back. A 40-page Solutions Guide offered an easy reference for finding add-on products and applications.