Walk of Fame Game
Each year, the official game at Oracle OpenWorld draws attendees to the exhibitor’s hall. Playing off a Los Angeles venue, we created the Walk of Fame Game from concept to completion, including embedding replicas of Hollywood Walk of Fame stars throughout the carpeted hall.
Attendees visited booths to collect stars on their Walk of Fame game card. Celebrity look-alikes roamed the halls to build excitement and participation. High-end digital camera giveaways drove traffic to the platinum sponsor’s booth for a chance to enter the grand-prize drawing. We also provided on-site coordination throughout the show.